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MASS MEDIA
PUBLIC INFORMATION
     "To inform, to educate and to entertain" is the slogan under which public information is implemented in various forms by the Ministry of Information according to the following objectives:
  • To keep the public informed of the major undertakings being implemented on long-term and short-term basis by the government and significant events through the print and electronic media,
  • To organize the public in order to enhance their knowledge and experience which are of intrinsic value.
  • To provide public entertainment so that they will find life spiritually and mentally enjoyable.
    In order to afford effective public information and relations, the Ministry of Information has established five organizations under it.
MYANMAR RADIO AND TELEVISION news06
    The "Bama Athan" which was established on 15 February 1946 to carry out timely and effective public information has now passed the half-century mark. Initially, radio carried national and foreign news and musical entertainment. With the advance of equipment and technology, colour television was made available to the public on 3 June 1980. Radio Myanmar broadcasts everyday in Bamar and eight national races languages. It broadcasts news, features, anyeint (traditional dance) and musical programmes together with commercials of entertainment, educational and business enterprises, all of which fall- into the realm of public information.
     Television carries national and foreign news made available by wire services as well as communications satellites. Since 1 July 1998 TV was able to resort to signal source transmission for retransmission by stations in the districts, transmission of satellite news under arrangement with the Cable Network News (CNN) and under cooperation with the NHK, Japan Broadcasting Corporation, and also political news, information on goods and services and sports and significant events as direct transmission. There are also TV transmissions of music, theatre and educational programmes and also commercials, which are popular.
Television extension project implemented
12 meter satellite TV earth station 1
5 meter mobile TV earth station 1
10 kw TV retransmission stations 14
5 kw TV retransmission station 1
3 kw TV retransmission stations 4
1 kw TV retransmission stations 5
100 kw TV retransmission stations 27
50 kw TV retransmission stations 43
30 kw TV retransmission station 1
20 kw TV retransmission station 1
20 kw TV retransmission station 1
10 kw TV retransmission stations 52

Total

149
Reception
    Out of the 324 townships, reception is possible in 266. Percentage of townships receiving telecasts is 82. At the outset, when TV was introduced, it could only cover a radius of 50 miles. However, nowadays, there are 109 retransmission stations covering majority areas of the states and divisions. TV transmission are in the air for 9 to 10 hours on week-days and 13 to 14 hours on weekends. Apart from the regular programmes, MRTV also transits live shows. Followings are some examples
  1. Independence Day Flag Hoisting Ceremony
  2. Union Day Flag Hoisting Ceremony
  3. Armed Forces Day Parade
  4. Myanmar Traditional Cultural Performing Arts Competition
  5. Myanma Traditional Regatta Festival
  6. Motion Picture Academy Awards
  7. Local and International Sports Events.
      MRTV has formed the following committees in order to prevent decadent alien culture, to preserve and nurture Myanmar traditional culture
  1. Committee for Recording Biographies of Yesteryears composers and Songs,
  2. Committee for Folk Songs,
  3. Scrutinizing Committee for Modern Songs,
  4. Committee for Myanmar Classical Songs,
  5. Programme Editing Committee.
Daily transmission
Radio Myanmar (Monday through Friday)
7 a.m to 8:30 a.m
8:30 a.m to 9:15 a.m (English)
10 a.m to 1:30 p.m
1:30 p.m to 3 p.m
4 p.m to 9 p.m
Weekends
7 a.m to 8:30 a.m
8:30 a.m to 9:15 a.m (English)
9:30 a.m to 1:30 p.m
1:30 p.m to 3 p.m (English)
4 p.m to 9 p.m
    (On all seven days of the week there are broadcasts in national races languages daily from 4 to 8 p.m. and broadcasts in English from 9 to 10:30 p.m.)
Television
7 a.m to 9 a.m
11 a.m to 3 p.m (weekends)
4 p.m to 10:30 p.m
   (On special occasions such as the anniversary of the State Peace and Development Council and of the Independence, more time is allotted.)
MRTV English Programme [MRTV-3]
    The Myanmar Radio and Television English Programme (MRTV 3) was telecast from 9 am to 10 am daily as of I August 2001 after the daily regular TV programmes.
     The Programme for foreign countries can be received by TVRO through Satellite, three times a day (I p.m, 6 p.m, 11 p.m) on Saturdays and Sundays and Wednesdays.
INFORMATION AND PUBLIC RELATIONS DEPARTMENT
    The department had existed since the start of the Second World War. However, it was restructured as a department which met prevailing demands on 24 January 1991.
    It is a department which has been promoting intellectual development, enhancement of knowledge and dynamism of patriotism. It has laid down and has been implementing nine objectives for quick and correct dissemination of news via radio, television and VC players, libraries and reading rooms which provide public information and entertainment through publication of books, pamphlets and handouts. photographic exhibitions and billboards for up-to-date information dissemination which include activities of State leaders and other important events.
    The organization of the Department includes the head office and 61 district offices with 85 officers and 3149 staff running the
  • Adminsitrative Division,
  • Production Division, and
  • Information and Public Relations Division.
Administrative Division
    This division handles staff affairs and finances, availability of necessary materials, information-support materials and distribution.
Production Division
    This division handles photographic documentation of significant national events, activities of State leaders, producing contact albums, printing and distributing books of records on state's endeavours, border areas development affairs and historic importance and liaison work. It also provide services as exhibition organizers.
Information and Public Relations Division
     Information and Public Relations Devision manages the matter relating to all the branch offices across the country. These ofices are equipped with audio visual media apparatuses and and published materials to inform, to educate and to entertain the people. Books are lent to the borrowers free of charge. TV programmes for Unversity of Distance Education students are being shown. And children reading rooms are opened in each and every IPRD libraries. Photographic shows exhibitions and wall newspaper are being arranged for the interest of the people. In addition to these services, mobile libraries are being organized for the benefit of the village folks. All in all, there are 60 district offices, 245 township offices and 6 sub-township offices are in operation all over the country.
District Offices and Township Offices
     In keeping with the State policies and periodic publication of objectives by the Department, these district offices produce and distribute books, pamphlets and news, run information showrooms, enter into essential coordination with other district and township department organizations, disseminate awareness of Our Three Main National Causes as and when opportune in accord with prescribed norms, make arrangements for the rural public to have access to the programmes transmitted by MRTV, discharge departmental duties as prescribed, make arrangements to enable departmental staff at different levels to attend job-related courses, draft the annual budget, demand allocation according to rules, look after staff welfare, record and maintain departmental buildings and see to their proper use, look into staff discipline, responsibilities and rights, periodic normal checking of officers under them, submitting reports and discharging related duties.
    Township Offices handle work, duties and responsibilities and serve the public similar to, but at a lower level than the district offices.
Mobile Libraries
    Mobile library services one more or less equal to the service provided by the district and township IPRD offices. These are being arranged with the cooperation and coordination with the local authorities.
Wallnewapaper
    Within the period from January to December 2000 IPRD branch offices had already organized 855 photographic shows, 1231 wallnewspapers and 1095 educative talks on various subjecs such as AIDS prevention, danger of narcotic drugs etc. During this period pamphlets were distributed for 699 times. Moreover, 305 wallnewspaper boards were erected public places by district and township branch offices.
ASEAN Photo Exhibition
     ASEAN Photo Exhibition sponsored by the Ministry of Information was opened to the public at Yangon City Hall on 27 July 2001. And also prize presentation ceremony of the ASEAN Photo Contest was held.
On show at the exhibition are 184 prize winning photographs of ten countries of ASEAN and 130 tentatively-selected photos from Myanmar to be sent to the contest. At the exhibition, books that can be read free of charge at the libraries of IPRD were also shown.
PRINTING AND PUBLISHING ENTERPRISE
    The Printing and Publishing Enterprise has been in existence for over 200 years, first established in 1880 as the Government Printing Office, which now includes the Central Press, the Aung San Printing Press, the GTC Printing Works and a maze of other which handle the bulk of Government publications, with upgraded and updated equipment and staff both in Yangon and in other places.
new05     The Sarpay Beikman Literature House annually confers the Sarpay Beikman Manuscript Awards in 12 genres and the National Literary Awards in 14 genres. In addition, there are the State Peace and Development Council's National Mottoes Awards for the uplift of Union Spirit, in four genres, the Pakokku U H Pe Literary Awards in five genres established through a fund of 7.6 million kyats donated by the philanthropist, for the selection of which the PPE has been responsible.
     Established since 1956 is the Sarpay Beikman free library stocked with some 50000 book titles and an additional 12000 book titles in the reference section, with a daily readership of over 400. In addition E-Library program and Child Library were extended in 2001. There is also the Sarpay Beikman book club from which the 16000 members get free of charge a book every month, from among those published by the Sarpay Beikman.
    The Sarpay Beikman Library (Mandalay) also established in Mandalay on March 2001.
     On a commercial basis and for public benefit, the Printing and Publishing Enterprise also publishes exercise books and school texts in addition to reference books, as a Myanmar Encyclopedia, and year book, handbooks, the general knowledge magazines and prescribed government department forms. The PPE also runs upgrading courses for staff on offset printing at the GTC Printing Works in Aungsanmyo.
National Literary Awards
    Annual presentation of the National Literary Awards began in 1949 as Sarpay Beikman Awards (K. 1000). The name of the awards changed to Literary Fine Art Awards in 1962 and then became the National Literary Awards in 1965. Starting from 1969, the system was changed to separately presenting of Sarpay Beikman Manuscript Awards through literary competition system and selection of National Literary Awards from among the books published within the respective year.
    At present, not only the Sarpay Beikman Manuscript and National Literary Awards but also the genres in presenting awards have been extended on a broader scale and the amount of awards have been also raised gradually.
    A ceremony to present National Literary Awards for 2000, 12th National Mottoes, Literary and Photo Competitions prizes and 2000 Sarpay Beikman Manuscript Awards took place at the National Theatre on Myoma Kyaung Road in Yangon on 16 December 2001.
Children Library and Electronic Library
    Sarpay Beikman Child library and Electronic Library were opened at the Sarpay Beikman building on Merchant Street, Yangon in 1st October 2001.
    There are children books, colouring pictures, puzzles, TV games, TV and teaching facilities.
     In the Electronic Library, there are 2000 CD-Rom covering various subjects. Rare books in Reference Room can be found with the help of computer according to the subjects. Skillful library staff are appointed there and any one may visit the library from 9 am to 4 am on weekdays free of charge.
NEWS AND PERIODICALS ENTERPRISE
    The newspaper was first published in 1836 in Myanmar. Today, the dailies are run on an eight-point policy and an 11 point directive prescribed.
     Of the State-run newspapers the Myanma Alin Daily was restarted on 17 March 1993, and he Kyemon Daily on 18 September 1992 both with a circulation of close to 200000. The New Light of Myanmar, the English daily, restarted on 17 March 1993, has a circulation upward of 24000, bringing the total daily circulation to over 420000. news04
    The parelled issues of the Myanma Alin daily and Kyemon daily were printed in Mandalay, Taunggyi and Magway distributed in upper Myanmar. Plan for future cloned papers in different States and Divisions are underway.
     The old English monthly magazine, The Guardian, restarted with an improved getup in 1989, has a circulation of around 7000.
The News and Periodicals Enterprise has been publishing literature of historic value, promoting patriotism and for public good. To date, 216 book titles reflecting government policy have been published, with a circulation of close to 30 million
Subject Myanma Alin Kyemon The New Light of Myanmar
Price per copy Monthly subscription k 2.50 k 2.50 k 2.50
Rate (Yangon)Monthly subscription k 100 k 100 k 100
Rate (Districts) k 120 k 120 k 120
Average daliy Production 173700 180690 23530
Number of copies per Average bale 9200 9200 6053
Size (inches) 15 x 11.375 15 x 11.375 15 x 22.75
Numbers of pages 16 16 12
    In keeping with the changing system in Myanmar and the development of economic enterprise, five different kinds of courses are conducted to upgrade skills of staff. And also English-Myanmar two way translation courses, Photolitho graphic courses, News Photography courses and Journalism courses were conducted by NPE in order to produce new generation Journalists.
     Myanmar journalists have attended conferences and seminars related to the ASEAN in Thailand, Laos, Malaysia and Vietnam and journalist delegations of the People's Republic of China and Nepal have paid visits to Myanmar.
MYANMA MOTION PICTURES ENTERPRISE
     The Myanma Motion Pictures Enterprise was based on the organization which emerged in 1920. In 1955, the State Film Promotion Board was added in 1962, the Film Censor Board, in 1964 the State Films Import Agency, in the course of expansion and in 1952, the name Motion Pictures Enterprise was used. news03
     To upgrade the standard of Myanmar films, an assessment body known as the Myanmar Films Promotion Board was established. Three objectives and seven basic policies were conferred. Today, Academy Awards for 11 categories are granted annually.
   The Documentary Films Division and the Feature Films Division have been set up for their specific purposes.
    The Censor Board scrutinizes both local and foreign films for their suitability to be screened, in the public interest.
    Under the 1985 Law No. 12, on TV and Video Law, central, state and division supervisory committees are established and they look into the suitability for public screening of video features produced for commercial purposes.
    Concerning video enterprise, permits are issued for taping, production, copying, distribution and hiring.
    The statistics of the Myanma Motion Pictures Enterprise for documentary production, feature films production and video censorship in the period 1 January 1998 to 31 December 1998 are as follows:
Documentaries produced 30
Film production (feet-million) 17-1
Leasing of films 39 films
Films exhibited 91300 shows
Video features scrutinized 6890 tapes
    In line with the market oriented economy. MMPE is introducing privatizing system. According to the permission of Privatization Committee 8 cinema halls out of 187 government cinemas were already sold to private hands, 33 are only long term lease, 26 are on annual lease and 19 are operating under MMPE. 25 halls are shut down for several reasons and 4 are still in the process of privatization.
Film Censor Board
     In order to issue permits for suitability to screen films in keeping with the set norms, the Film Censor Board established by the Ministry of Information scrutinizes local and foreign films.
Myawady Television news02
    In honor of the Golden Jubilee Armed Forces Day 27 March 1995, the Myawady TV station was commissioned into service at the station in Hmawbi Garrison Area. It started transmitting public information, education and entertainment programmes in the mornings and started evening transmissions on the 52nd Anniversary Armed Forces Day in 1997.
Motion Picture Awards
    The Myamar film industry has been moving abreast of Asian and international standards. In order to fully promote this standard, the Ministry of Information confers the Motion Picture Awards annually.
    The awards were conferred since 1952 and in 1993 the silver star on the golden Keinnari statuette has been replaced by a gold star.
    The categories of Motion Picture Awards are for best film, best director, best actor, best actress, best supporting actor, best supporting actress, best photography, screenplay, sound and editing. Special prizes are also awarded.
news01
The prizes awarded categorywise in the 48 years [ 1952 to 2000] are as follows:
1. Flim award 31
2. Director 30
3. Actor 31
4. Actress 41
5. Supporting actor 27
6. Supporting actress 29
7. Photography 33
8. Music 5
9. Sound 2
10. Screenplay 2
11. Special prize 4
12. Editing 1
Total 236
     In 2000, 12 Myanmar films and 547 video features were produced. At the ceremony for 2000 Motion Picture Awards held on 5 January 2001. Minister for Information Maj-Gen Kyi Aung awarded the prizes.
2000 Motion Picture Academy Awards
Best Actor Thiha Tin Soe [Nga-ye-tha]
Yan Aung [Maw-ha-myin-pyaing-mya]
Best Actress Myo Thanda Tun [Hna-khan-htet-ka-da-thwa]
Best supporting Actress Aung Khang [Nga-ye-tha]
Best Director Thiha Tin Soe [Nga-ye-tha]
Best Flim Khin Sabe Oo Flim Production [Nga-ye-tha]
Best Cameraman Than Nyunt (Pantha)[Maunt-mu-paing-shin]
Myanmar Video
    A law has been promulgated, together with rules and procedures for production and distribution of Myanmar Video features from the private sector. Commercial exploitation of foreign videos is prohibited.
Public Relations by Entrepreneurs
     The work of private non-governmental entrepreneurs is also involved in the kind of information and public relations undertaken by the government.
  1. Publishing: There are in Myanmar 540 registered private publishers who annually produce about 3000 book titles, about 60 monthly magazines and about 80 journals dealing with international and external subjects.
  2. Ward libraries and reading clubs. There are many libraries established by the public on self-help basis.
  3. Film and video business. These are in the private commercial sector and they cater to their audiences using actors and actresses with public appeal. Mainly, they are on romance, family and humor themes but also include intellectual nourishment and general knowledge themes.
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